Safety factor swells the carts of e-commerce firms this festive season

If you visit the Amazon website to buy a 64 GB iPhone 11, you’ll get it for Rs 49,999 with an exchange offer of up to Rs 11,000. The same phone is available at Rs 48,900 after cashback at a Croma store with the best price after exchange dropping to Rs 45,900. Industry experts point out that discounts are coming down on e-commerce platforms compared with previous years with deep ones only on certain items. Still, ecommerce is expected to do robust sales of $7 billion in gross merchandise value (GMV) compared to $3.8 billion during the same period in 2019, according to a RedSeer e.....

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