Short video app Chingari enters social commerce, eyes $100 mn revenue

Expanding its slew of offerings, homegrown short video app Chingari has entered the social video commerce platform and is eyeing a revenue of $100 million annually in the next two years from the service. The company has tied up with Amazon India for this feature and will be bringing on board Flipkart and Myntra by the next quarter. It is also in talks with several direct-to-consumer brands for a tie-up by the next quarter. The company had been working on this ‘shoppable video’ feature for the past three months with a technology team of four people working over 10 hours everyd.....

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