Biscuits to soaps, slowdown pain for FMCG companies comes in small packs

Some of India Inc’s biggest names point to a deeper malaise in the fast-moving consumer goods (FMCG) sector, led by a sustained slowdown in consumption. In the absence of triggers to boost confidence, they say, consumers are dramatically cutting back on spends, hitting sales of entry-level packs. According to the Nielsen data sourced from the industry, the volume growth of categories where the contribution of small packs (Rs 5 and Rs 10 each) is high, such as foods, soaps and toothpastes, has declined year to date compared with the same period last year.   In biscuits, f.....

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