Vidit Aatrey ,co- founder of Meesho
Meesho, an Indian e-commerce site, said it raised $125 million from investors including Naspers
Inc and the former chief executive officer of Vodafone Group Plc.
The Bangalore-based company is a so-called social commerce startup
that allows people to build connections online and then sell through social networks such as Facebook
and WhatsApp. Other investors in the company include Sequoia, Shunwei Capital and Venture Highway.
is part of a crop of new e-commerce companies
that are trying to take advantage of social connections to facilitate sales. The startup
says that it has a network of more than 2 million “social sellers” in 700 towns across India, focusing on categories like apparel, wellness and electronics.
“Our social sellers are small retailers, women, students and retired citizens, with 70% being homemakers who have found financial freedom and a business identity without having to step outside their homes,” said Vidit Aatrey, Meesho
co-Founder and CEO.