SoftBank-backed Grofers eyes Rs 10,000 cr GMV by March on heavy GOBD sales

SoftBank-backed online grocery firm Grofers is expecting to touch Rs 10,000 crore in gross merchandise value (GMV) by March as the coronavirus pandemic has accelerated the shift to e-commerce. This is being supported by traction of about five million customers during its ongoing sale of Grand Orange Bag Days (GOBD). The Gurugram-based firm, which competes with players such as BigBasket, Swiggy, Flipkart and Amazon has had about 3-4 times increase in volumes during its ongoing sale. “The Covid-19 pandemic and the subsequent lockdowns have accelerated the shift towards online g.....

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