SpiceJet is up against an entrenched Blue Dart, which has a virtual monopoly in the air cargo service with a market share of 49 per cent. Blue Dart, which operates with six Boeing 757 has a daily capacity of 500 tons and is most importantly backed by a robust ground support that includes 11,122 vehicles and 610 retail outlets. Singh’s new venture would also face competition from the passenger airlines
as they frantically induct new aircraft providing more belly space and thus eating into the business of dedicated freighter carriers. “Additional cargo space and express capacity availability is posing a challenge to maintain yields, for instance, the available belly space in passenger aircraft and their express service focus. The aviation sector is witnessing an aggressive momentum to acquire new aircraft, which will further add to the capacity availability,” Blue Dart mentioned in its annual report. The airline was able to fill only 70 per cent of the freighters in the first six months of 2018.
Analysts though said that Singh’s foray is a calculated bet in boosting ancillary revenue for the core business as passenger yield doesn’t show any sign of improvement. “The difference between yields of carrying 180 passengers versus 80 live animals is massive. If you had asked me 10 years back of a separate freighter business I would have said no, but now there definitely is a business case,” said Mark Martin, CEO of aviation consultancy firm Martin Consultancy adding that SpiceJet will unleash a price war to take on the incumbents. “This will ultimately benefit the common man and the decreased cost of logistics will drive down the cost of the item,” he said.
The market, however, reacted negatively to SpiceJet’s announcement and the company’s stock dropped by 0.87 per cent as analysts became wary of diversion into a new business during a high fuel price environment. Singh, however, said that there has been no major capital investment in the project. “The freighters will be acquired on pure operating leases and haven’t incurred any major capital expenditure. The ground operations will either be self-handled by existing pool of workforce or will be outsourced,” he said.