The survey, conducted through market research and consulting firm Kantar, said maintaining sufficient cash flow
was voted by 41 per cent of the Indian firms
surveyed as a key to build resilience, as against 38 per cent who pointed to concerns on gaining access to new technology, according to the survey findings.
India stood second behind Malaysia (at 42 per cent) where maintaining cash flow
has been considered by businesses as a key barrier to building resilience, it said.
"In light of the current environment, maintaining sufficient cash flow and gaining access to advanced technology
were identified as key barriers to building resilience over the next six months by the surveyed Indian firms," the findings said.
realise that building resilience is not a single aspect, it is about more than a strong balance sheet, it added.
Valuing customers, maintaining a strong balance sheet and supporting a culture of innovation were the key attributes to building resilience as per the surveyed Indian businesses, it said.
The lender's Head of Commercial Banking Rajat Verma said the current environment has thrown "challenges like never before" and added that the survey points to the impact of technology
on the business.
More than two-fifths (41 per cent) of Indian businesses surveyed accorded top priority to invest in technology
and innovation, it said adding that this was the highest among all the markets where the survey was carried out.
In the past two years, around 77 per cent of the surveyed Indian businesses have invested in technology and innovation, which is higher than the overall average of 65 per cent across all markets, but less than China's 79 per cent, as per the survey.