The right questions
Case in point, during a media roundtable yesterday, journalists asked him about everything from Apple’s business strategy on self-driving cars to the future of smartphones to his favourite gadgets.
While he did his best to answer those questions, his answers were generic, safe, mostly harmless.
It’s not that his replies are wrong or non-intelligent. It’s that they are so, so vanilla.
And why should we expect him to have some unique insight into what’s going on at Apple now, as if he’s privy to some honorary internal newsletter?
Building on the past
For people in the tech business, he’s a totem.
But are the five gadgets he can’t live without really going to be of value to you? Isn’t it much more valuable to try and figure out what this guy has learnt from all these years in the trenches?
Luckily, he had more interesting things to share during his fireside chat with PayPal senior VP of Asia-Pacific, Rohan Mahadevan. It was there that he highlighted the real value of industry figures like him.
His advice to people starting tech companies
now? “Don’t overlook the engineering, and don’t just be someone out of business school,” he said. “[For a successful company], you need a business person to bring in the revenue, an engineer to innovate, to create cool products, and a marketing person who knows how to make the product compelling.”