Users can also choose to verify later, in which case, the pop-up will show up again at an undetermined later time. If they can't confirm they're an authorized user, viewers will be prompted to set up a new account.
"The new feature is just a test and it's rolling out to a limited number of users who watch on the Netflix TV app," CNN reported.
The update comes as the streaming app's viewership skyrocketed during the pandemic where it reached 200 million users last month, and its stock is up nearly 50 per cent since March last year. But the company may face challenges in keeping up that momentum as people spend less time stuck at home during 2021.
Netflix and other streaming platforms have been grappling with how to handle password sharing -- and whether to bother with trying to prevent it at all -- for years.
In 2019, Netflix's chief product officer said the company was focused on preventing password sharing, but was still looking for ways to enforce it, CNN reported further.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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