H&M expands reach, to open stores in Indore, Kolkata, Coimbatore, Amritsar

The company said it will not restrict itself to metros cities in India
Swedish fashion retailer Hennes & Mauritz (H&M) will enter four new Indian cities this month as it aims to take the number of stores to over 25 by the end of 2017.

"H&M will be opening stores in Indore, Kolkata, Coimbatore and Amritsar this September," the company said in a statement.

"The brand has identified immense potential in these markets and with an accumulated space of over 75,000 sq.ft these stores will be opened in key locations," it added.

At present, H&M operates 17 stores across India.

Earlier this year, and will look to grow its store chain in new markets.

H&M opened its first stores in Delhi in India in 2015.