It had features offered in a large car, contemporary, yet functional appealing to a younger audience
India (MSI) on Tuesday said its premium hatchback Swift
has completed 15 years in the market with sales of over 2.2 million units till date.
Launched in 2005, Swift
heralded the start of the premium hatchback segment in India and has created a glorious legacy, MSI said in a statement.
With more than 2.2 million customers, the model has been the number one premium hatchback for 14 years, it added. The third generation Swift
has garnered close to 30 per cent market share and also captured the top position in the premium hatchback segment in 2019-20, MSI said.
“Brand Swift was the first model that challenged many notions around hatchbacks. More than a car, it was a refreshing new thought process. It was designed to be bold and aggressive, and at the same time be reliable and economical,” MSI Executive Director(Marketing and Sales) Shashank Srivastava said.
It had features offered in a large car, contemporary, yet functional appealing to a younger audience, he added.
“With a European touch and feel, the hatchback also embodies the sturdiness to handle Indian road conditions,” Srivastava noted.