Tata Consumer Products, which currently holds about 21 per cent market share of the Rs 16,000 crore packaged tea market in the country is also piloting an instant tea offering in two variants of ginger and masala. The USP of the product is that it gives the same boiled taste of tea when mixed with hot water. “We have a robust internal system in terms of innovations and have spent a lot of time, effort and technology to get the right taste of the instant tea offering,” said Dash. The company would take a call on the national rollout of the product in the next three months.
Tata Consumer Products is also evaluating the expansion of its tea chain Tata Cha
beyond Bengaluru. The city currently has eight Tata Cha
outlets which have already reached 80 per cent of the pre-Covid levels in terms of sales.
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