Tesla picks a fight with Detroit by going after the pickup market

Topics Tesla | Tesla Motors | Tesla Model


Tesla Inc Chief Executive Elon Musk has talked for years about building an electric pickup truck that would threaten the heart of the Detroit automakers' profits, and on Thursday he will finally take the wraps off the so-called cyberpunk truck.

Analysts expect the Tesla pickup, which Musk has said would combine the performance of a Porsche 911 sports car with the functionality of Ford Motor Co's industry-leading F-150 full-size truck, to debut in late 2021 or early 2022 with a starting price of under $50,000. "Making.....

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