'The best startup ideas come out of something everyone hates'

Image via Tech in Asia
While working as an engineer, Sunil Patro came to the conclusion that his dream was to create his own product. Now, this is a common and usually fruitless realization for most people.

For a bit, Sunil kept his dream aside. He switched between jobs, trying to feel things out. One day, while on a vacation in Mexico, he received a job offer from a mobile application company based in Palo Alto, California. The next ten hours were spent trying to find a shop with a printer where he could get a physical copy of the contract, sign it, re-scan it, and fax it over to the company.

This moment for Sunil was an eye-opener to the promise he’d made to himself about creating a product. 

Over the next few years, Sunil’s idea took flight. In 2009, it landed in Coimbatore, India, where Sunil spoke with a developer about an app that would allow people to sign documents on their cellphones. Eight months later, the first version of SignEasy

was launched in the app store.

Sunil started remotely working on the app with his wife, Ananda. Things moved fast, and, soon enough, Apple featured the app in its “What’s Hot” section. Sunil and his wife decided to move back to India to officially focus on turning their product into a business.

The story seems simple. Find an idea and then wait for the right moment to hit. “You just have to go for it,” says Sunil in response. 

As he explained it to me, it seems like that’s the plain and simple tagline for SignEasy: a couple’s eternal pursuit to find the best way to sign documents online.


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