This is why, to me, Netflix still stands out as the simple, affordable, good-enough option. (We’ll learn how many customers it enticed during the latest period when the company reports results at the close of trading Tuesday.) That said, Disney, for its part, is exploring how it can take advantage of bundling opportunities by offering a discount to those who subscribe to all three of its apps: Disney+, Hulu and ESPN+. The company made a move toward this on Monday in announcing Hulu will buy out AT&T’s 9.5 per cent stake in the streaming company for $1.43 billion. Disney, which owns a majority stake in Hulu, will bill the combo of the three apps as the complete package, ticking the boxes for family content, adult content and sports. In reality, though, there are still a lot of holes.
This is also why free, ad-supported services such as Pluto TV (recently acquired by Viacom) are catching on. Who knew the future of TV would mean yearning for the days of ads and bundles? Then again, T-Mobile’s TVision goes too far the other way, cramming in everything but the kitchen sink at quite a steep price.
In a February, I posed the question, “ What is TV?” The only concrete answer I have at this point: Frustrating.