Firms gear up for change in consumer behaviour in post-Covid world

Marketers across sectors are grappling with one question: How will consumer behaviour change after Covid-19 and how do they respond to those changes?   It’s quite certain that consumers will have less money to spend. A McKinsey & Company survey of  consumers between April 10 and April 12 found that 67 per cent will cut spending, as over 52 per cent feel their jobs are insecure and 85 per cent were extremely concerned about their family’s safety. This will prompt them to spend on hand sanitizers, masks, and immunity boosters rather than on fashion, travel or eatin.....

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