Thomas Cook, SOTC launch 'travel first, pay later' scheme

Topics Thomas Cook | customers | Holidays

Customers can book holidays to domestic and a few international destinations under the scheme.
Thomas Cook India and SOTC are offering customers an option to pay after returning from their holidays and have introduced new safety protocols to attract customers.

The schemes address issues related to health and hygiene during travel and also of financial risk of booking trips during the Covid-19 pandemic. The schemes were announced on Wednesday.

Customer travel expenses will be funded by a financial institution under the 'Holiday First Pay When You Return' scheme. Thomas Cook and SOTC have tied up with an institution which will carry out quick due diligence and assess credit worthiness of a potential customer. There will be no additional charges payable to the institution apart from the tour cost.

"We think it is a great customer proposition. People are still worried about committing their money on travel and this scheme removes the risk completely," said Abraham Alapatt, president and group head (marketing) of Thomas Cook India.

Customers can book holidays to domestic and a few international destinations under the scheme.

The schemes have been launched after a survey covering 4000 customers in June which revealed strong pent up demand and key pain points while travelling in the current scenario.


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel