TikTok recently touched a billion global downloads, becoming one of the biggest Chinese companies
to achieve this milestone outside its home market. It has over 200 million users in India.
The company recently courted trouble with Indian authorities over the availability of pornographic and problematic content on the app, and was taken off app stores of Google and Apple, in accordance with a Madras High Court order.
It was restored after a couple of weeks and has plans to expand in the country. While it does not monetise content yet, it has experimented with monetisation models off and on.
“We are excited to welcome Sameer to the team. We are looking forward to working with him to bring ByteDance’s monetisation efforts in India across our various platforms such as TikTok and Helo to even greater heights,” said Lidong Zhang, Senior Vice President, ByteDance.
ByteDance has a portfolio of applications available in over 150 markets and 75 languages.