Social media has a large impact on how businesses communicate effectively and in a timely manner with their customers. Compared with other forms of marketing, live-tweeting costs relatively less but brings in many distinctive benefits. This is especially true for budget-conscious start-ups. If your company is launching a new product or presenting it at a public event, you would want as many people as possible to be aware of it.
While more and more event organisers realise the power of live-tweeting, few actually know how to do it well. Here are some tips and lessons:
Set and be clear about your goal
What do you want to achieve from live-tweeting a particular event? Is it to reach out to a broader public and engage them in the conversation or is it to build a larger network for your organisation?
While these two goals look alike and often intertwine, they actually require different live-tweeting strategies. In fact, it leads to a fundamental question of whether you should set up a new Twitter account – assuming that you are considering set up a new departmental Twitter account under its parent organisation.
Don’t wait till the last minute. Preparation is essential
We tend to underestimate the difficulty or the amount of necessary preparation for live-tweeting, because social media is so prevalent and so closely connected with our daily life. We tend to think that it is as easy as composing our daily tweets.
First, you need to create a unique and succinct hashtag for your event. Once you have the hashtag ready, be sure to include it in every promotional material you have.