Titan Eye Plus restyles the brand to take on newer, younger rivals

Once counted as the challenger brand in its category, Titan Eye Plus has come a full circle as it finds itself up against a new band of disruptors. While start-up labels such as Lenskart have upended customer expectations, online marketplaces such as Amazon, Flipkart and others dedicated to eyewear have overhauled the brand discovery process. To counter this, Titan’s eyewear division is increasing its online presence and adjusting the brand lens to project itself as a fashion accessories label as much as it is a purveyor of prescription eyewear. Shalini Gupta marketing head, Eyewea.....

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