You said this is aligned with the government’s effort to generate jobs.
Through the five partners that we have already onboarded, we are already connected to 30,000 artisans. We are in talks with many, many more as we scale this further. These 30,000 sellers will create a few million jobs.
What parameters will you use to track the success of the programme?
This is not a driver of metrics or financials for us. The more people who get on the platform, the more empowered they get, and the more they sell.
Is there an investment number for the training you are putting into this?
We have invested a huge amount in the last several years. It is a meaningful number. Most of it is on technology and supply chain and both of these will help Samarth.
Do you plan to take this global?
At this point in time, no. The Minister of State for Finance Anurag Thakur wanted us to think about it. Right now, it is only in India.
Will this initiative help you get more hyperlocal?
The concept of e-commerce is democracy. E-commerce, in general, is not a hyperlocal concept. There are some categories and businesses in e-commerce which are more hyperlocal friendly — groceries, televisions, appliances. So the customer value proposition is if you live in Delhi, how do we get you a good selection from Tirupur, Durgapur, or Surat? We’re not going to push any kind of artificial hyperlocal (through Samarth). That is not how we think about e-commerce.