TVS Motor Company has launched a new motorcycle, TVS Radeon, to address the rural commuter demand.
The new 110cc motorcycle will expand the company's offerings in the segment, which includes Victor, Star City and TVS Sports.
K N Radhakrishnan,
President and CEO of the company, said that the product is targeted the discerning progressive customers.
The overall consumer segment is estimated to be around 809,000 units in 2017-18 as compared to 704,000 units in 2016-17. In 2018-19 the segment is estimated to be around 932,000 units.