Uber drives to unseat Ola in India

Uber Technologies unveiled its first-ever brand campaign in India last month with a video showing a tense Uber driver navigating gridlocked streets as he rushes to drop off a little girl to her school on exam day. In a Bollywood-style twist at the end, the girl turns back at the school gate and calls out to him, "Have a nice day, Papa.

" The promotion is one of many signs the world's most valuable start-up, after exiting China, is gearing up for an epic battle in India against homegrown rival ANI Technologies Pvt's Ola..

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