Issues related to founder and former chief executive officer (CEO) Travis Kalanick, internal turmoil and lack of focused leadership has cost the company almost a year, in which it lost leadership position in India and ceded the Southeast Asian market to Grab.
With present CEO Dara Khosrowshahi pronouncing India a "core market" the company plans to go all out.
Uber Chief Operating Officer Barney Hardford will visit India next week during which he will meet government officials and business leaders.
More people from the ELT will be periodically coming to the country. "For Uber, India is the market where they want to prove they will be the top player. The idea is to make them understand the market and the challenges. This is a continuous learning process and ELT members will be coming regularly," said a source.
The company is launching a host of India-specific products in the country. Understanding that connectivity is a major issue in India, the company has launched a number of products to address this issue.
"We are focusing on key areas for riders and building solutions for those who don't have access to the Uber app. We are enabling our existing rider app to work better in emerging markets. Products such as a light web-based version of Uber, m.uber.com, provides riders with another convenient option to book a Uber cab," said Pradeep Parameswaran, head of central operations, Uber India and South Africa.
The company has launched an offline search for riders using the app in areas with poor network connectivity.
With Kanpur and Amritsar, the company is now in 31 Indian cities. It has around 300,000 active drivers and currently does a little over 10 million weekly trips.