In the first quarter, Vi reported an average data use per user of 13,124 Mb and average revenue per customer of Rs 114, which is lower than its peers. The upgrade from 3G to 4G in key markets would help the company target higher growth.
According to Ravinder Takkar, MD & CEO, Vodafone Idea
Limited, “As our integration nears completion, we have already expanded our 4G coverage to 1 billion users, who can now avail faster data services pan-India. We believe our latest move will further catalyse the digital revolution in the country.”
Limited, which has seen steep losses and an erosion of market share over last few quarters, has chalked out a cost saving and revenue growth strategy with a focus on 16 key markets which accounts for 94 per cent of its revenue. The company hopes to increase its 4G coverage in key markets from 83 per cent to 90 per cent by March 2022.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.