Voot has already crossed the 100 billion watch-minutes mark in three years, and is now targeting 100 million MAUs this financial year.
With an average 50 minutes per-day engagement, Voot feels the time is opportune to monetise its base. Rakshit said a subscription model — in line with the industry pricing — will be rolled out by the end of 2019.
"From a subscription point of view, we will initially go with Hindi content. Once that is established, we will expand into the regional space. The proposition will be tailored around Hindi originals, initially," said Rakshit.
"We are talking to partners, telcos, and original equipment manufacturers," Rakshit added, speaking about plans to expand distribution.
Reliance Jio is also expected to go for bundling of broadband packages with over-the-top (OTT) platforms.
Voot's rival Zee5 has over 56 million MAUs while Hotstar has over 300 million, both of which have subscription models.
Akash Banerji, head of the advertising video on demand (AVoD) business, said: “Regional has also become the new national and plays a decisive role in the outreach strategy of brands. Our presence in the segment allows us to serve our existing advertisers better and also tap into new region-specific advertisers, thereby broadening our customer base.”