Vicious cycle of incentives in food delivery firms: How long will it last?

On March 22, Deepinder Goyal, co-founder and CEO of Zomato, posted a photograph of a delivery agent associated with the platform standing beside his spanking new Maruti Suzuki Swift car. The post, which was accompanied with the hashtag #ChaingingIndia, hinted at the kind of opportunity Zomato offered to relatively unskilled workers. While being complimented for changing the lives of many who would otherwise struggle to find employment, a few wondered whether a delivery agent would be able to bear the cost of running a car. “Is he an on-roll or off-roll employee,” asked one. A.....

Key stories on are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.