At the end of 18 months, users will receive a cashback of Rs 900 and after another 18 months, a cashback of Rs 1,000, in their Vodafone M-Pesa wallets. Vodafone has not provided a specific plan for the Micromax offer and people buying the device can recharge with existing offers of the company.
As the company is targeting feature phone users, who usually recharge with amounts starting at Rs 10, Vodafone has allowed the flexibility for users to choose recharges of any denomination but to avail the offer, a minimum of Rs 150 should be spent in a month, or Rs 2,700 in 18 months.
Avneesh Khosla, associate director — Consumer Business, Vodafone India, said, “Through our partnership with Micromax, we have democratised 4G smartphones at a price of under Rs 999. This will help fulfill the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one.”