You are a large company and can, therefore, weather this one better
We are fortunate because our goods and services are virtual and we can be paid virtually. If we physically delivered products, things would have been difficult. Since many partners may not be able to send bills, we are paying them according to the February bill. These are our security suppliers, the 2,500 repairs and installation partners we have who in turn have 25,000 people on their rolls. So they can pay their people.
What is the short and long term impact this could have?
The best processes are created when your back is against the wall. Now for every new process, we are asking ‘what if this happens?’ and we design an even more efficient and reliable process. We are moving things as much online as possible. We have 3-4 months of stock of set-top-boxes and we are not acquiring any new customers because we cannot install. The topline will be flat, but we will cut costs to maintain bottom-line.
What is your learning from managing this situation?
If I can work under these circumstances, then why not during a normal situation. My home office is fine, I can work from there and can go to the office for two days instead of five. Why do I need to travel to Bengaluru and Delhi for half-hour meetings? This is a paradigm shift. It will reduce costs and wastage of time.
Any challenges you might face?
In the short-term, there is no problem. If after 3-9 weeks we don’t have fresh content, then there is a problem. Studios are shut, the content pipeline is dry. After re-runs why would a customer want to watch the same stuff again? How long will you do that?