In June, Apple’s Chief Executive Officer Tim Cook told Bloomberg: “We don’t feel an impatience to be first. It’s just not how we’re wired. Our thing is to be the best and to give the user something that really makes a difference in their lives.
” He was talking about the unveiling of the HomePod, Apple’s late entrance to the smart speaker market pioneered by Amazon. But Cook could just as well have been talking about the next iPhone.
Due out this fall, the new smartphone arrives with lofty.