Why Super apps have become flavour of the season for corporate India

It’s the season for super apps — the umbrella platform that accesses multiple mini-apps — for corporate India. While Tata, Reliance and Paytm have elaborate plans including global tie-ups, a host of start-ups are eyeing these platforms to expand their customer bases at the lowest possible cost.   A few weeks ago, Tata group Chairman N Chandrasekaran said the group was working on a super app for a December/January release. The app would initially integrate the group’s consumer services on one platform and eventually expand to include groceries and food, lifest.....

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