With the launch of Intra in the sub-1 tonne segment, Tata Motors
is looking at phasing out higher versions of its popular mini trucks — Ace Supra
and Ace Mega
— in due course to avoid cannibalism, as well help Intra make inroads fast and drive growth, said Girish Wagh, president, commercial vehicles business unit, Tata Motors.
He noted that Tata is the market leader in the SCV segment with a share of over 40 per cent. Though Intra now comes with BS IV emission norms, it is likely to be available with BS VI norms, probably from April 1, 2020.
"We felt this is an ideal time to drive this product home as we have more than 10 months to go before BS VI become the norm of the day. We hope to increase our market share further in the SCV segment," he said.
“Ace used to sell a minimum of 2,500 units a month and it is continued to do and we want to replicate the Ace success in Intra,” he noted.
He said globally, the ratio of heavy-duty vehicles and SCVs is 1:4, but in India, it is 1:2, and hence there is enough headroom for further growth in the country. Speaking about the CV industry outlook, Wagh said that the industry is expected to grow in single digit and there both headwinds and tailwinds.