Inc announced that they will stop promoting President Donald Trump
on its video messaging service and made his account ineligible for the curated section.
"We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America," the company said in a statement.
Shares fell 2.4% after the announcement.
account, which consists mostly of campaign content and does not contain the informal rhetoric he regularly uses on his favored platform Twitter, will remain public and accessible to people who follow it or search for it, Snap said.
The decision, which Snap the owner of Snapchat
says was made over the weekend, puts the Santa Monica, California-based company in Twitter's camp after that company escalated its actions against Trump.
Last week, Twitter placed fact-check warnings on two Trump tweets that called mail-in ballots fraudulent and predicted problems with the November elections. It demoted and placed a stronger warning on a third tweet about Minneapolis protests that read, in part, that when the looting starts the shooting starts.
Facebook, meanwhile, has let identical posts stand, although the company and CEO Mark Zuckerberg face growing criticism over the decision.
Snapchat has 229 million daily active users. Twitter, by comparison, has 166 million. Unlike Twitter and even Facebook, Snapchat is generally used as a private communications tool, with friends sending each other short videos and images and, to a lesser extent, following celebrities and other accounts.
In a tweet, Trump campaign manager Brad Parscale said Snap CEO Evan Spiegel "would rather promote extreme left riot videos & encourage users to destroy America than share positive words of unity, justice, and law & order from our President.