Yoga, music breaks help Flipsters pull off first virtual BBD sales

Manjari Singhal, director (brand marketing) of Flipkart, did not sleep for more than 3 hours a day during the past week, while the company’s Big Billion Days (BBD) sale unfolded.  Never did she, however, feel a burn-out or lack of spirit, she claims.  “We were given breaks for 15 minutes four times a day, which were meant to refuel and re-energise the employees,” says Singhal.   During a regular BBD sale, if one visits the Bellandur campus of the e-commerce major, it looks like a carnival with people buzzing on floors, and music and art session.....

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