Walmart of content: YouTube has something for everyone in all languages

What do we really know about India’s largest OTT brand? YouTube reaches 265 million Indians every month, has tens of thousands channels, and made over Rs 2,000 crore in revenues last year. It is two-thirds of the Sun Network or one-third of Zee Entertainment Enterprises in revenues. "YouTube works across most plans as a mass channel especially when layered on TV," says Vanita Keswani, CEO of Madison Media Sigma. Yet it is never mentioned in the same breath as Star, Zee or Viacom18 or Hotstar, Zee5 or Voot.   It should be, for one simple reason. If the worlds of media and.....

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