now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user,” the company wrote in a Monday blog post.
These changes have been expected for months, but their impact is still unknown. Google has warned that some video creators could lose a bulk of their ad sales. The company hasn’t shared its sales or how much of its massive catalog comes from videos “made for kids.”
“We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content,” YouTube said.
“We’ll share more in the coming months.”
In addition to the restrictions on videos, YouTube will begin placing a text below “made for kids” videos directing viewers to YouTube Kids, an app that’s designed for children. The app has a much smaller audience than the main YouTube service.