Indian rapper Badshah seemed to break YouTube’s one-day record in July, netting more than 75 million views with his hit “Paagal,” but the site didn’t give him the official honor. Badshah acknowledged paying for ads to promote the clip.
In a blog post on Friday, YouTube said it was adjusting its policy to “provide more transparency to the industry” and be more consistent with the companies, such as Nielsen, whose popularity tallies determine the royalties record labels and artists receive. YouTube said it wouldn’t retroactively change past record holders.
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