Neeraj Dhingra, CEO – ZEE Network Europe said, “We are confident that our entry into this market will play a key role in the development of our business in this part of Europe. With over 22 years of experience in the television industry, we are confident that Pawe? Kolasa would add significant value to our organisation through his extensive experience in developing strategic partnerships with key operators of digital platforms and cable networks as well as in B2B marketing.
Pawe Kolasa, Country Manager – Poland, said: “I am extremely excited to be a part of ZEE and lead the organisation’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions.”
Zee.One, a film and entertainment channel, promises to bring top-quality Bollywood content, specially customised for Polish audiences. The channel will feature high-budget movies and series: action films, thrillers, comedies and musicals. The programming line-up will also include lifestyle programs inspired by the rich Indian culture, dedicated to popular topics such as culinary, travel or yoga.