In another tweet response, Goyal said the supplements will be delivered by Zomato
delivery agents “in an average of 25 minutes”.
These functional foods or dietary supplements
are usually called nutraceuticals, and are derived from herbal products, minerals, vitamins and dietary substances which are consumed for their physiological benefits or to boost immunity
There was equal amounts appreciation and apprehension among Twitter users about the announcement.
According to a report by Invest India, the nutraceuticals market in India is expected to grow from $4 billion in 2017 to $18 billion in 2025 in the backdrop of rising demand for dietary supplements
from upper and middle class.
The nutraceuticals market in India can be further divided into functional food, beverages and dietary supplements, the report added. Notable players in the area according to the report are HealthKart and Patanjali.
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