Over 800 people were contacted for the study, which was done online over the last 15 days, across cities.
"Retailers are looking at the festive season
with some amount of cautious optimism. While online is the primary mode of discovery, consumers are looking forward to purchasing at physical stores too," Kumar Rajagopalan, chief executive officer, RAI, said. He said that omni-channel retail would grow and that consumers were feeling the need to reconnect after months of staying at home.
The findings tie in with what the RBI said last week in its consumer confidence survey. While the RBI's consumer confidence index saw its third successive all-time low in September, the future expectations index was seen holding up. Households were more confident for the year ahead with the future expectations index improving for the second successive survey round, the RBI said.