These advertisements should not reinforce negative social stereotyping based on skin colour. Specifically, advertising should not directly or implicitly show people with darker skin, in a way which is widely seen as, unattractive, unhappy, depressed or concerned, he said.
These advertisements should not portray people with darker skin, in a way which is widely seen as, at a disadvantage of any kind, or inferior, or unsuccessful in any aspect of life, particularly with being attractive to the opposite sex, matrimony, job placement, promotions and other prospects, the minister said.
"In the pre-usage depiction of product, special care should be taken to ensure that the expression of the model(s) in the real and graphical representation should not be negative in a way which is widely seen as unattractive, unhappy, depressed or concerned," he informed the Upper House of Parliament.
According to provisions of the Consumer Protection Act, 2019, where the Central Consumer Protection Authority is satisfied after an investigation that any advertisement is false or misleading and is prejudicial to the interest of a consumer or is in contravention of consumer rights, it may direct the trader or manufacturer or endorser or advertiser or publisher to discontinue or modify those.
Furthermore, the Ministry of Health has issued a notice on February 3 for stakeholders' comments on a draft Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, Choubey said.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.