Reliance Retail will support this initiative by assisting women beneficiaries in setting up Jio Mart Kirana stores that are digitally equipped and function as online stores. These stores will undergo internal and external branding under Jiomart.
Reliance Jio Infocomm Limited will support the YSR Cheyutha initiative through an innovative connecting platform that will establish a direct linkage between the government and beneficiaries, enabling seamless implementation and monitoring.
Allana group will support the Cheyutha beneficiaries in rearing buffalo, sheep, and goats and providing technical support on livestock rearing practices. The Allana group will also extend technical assistance to entrepreneurial women in establishing feed units and the retail sale of hygienic meat, the statement said.
The latest tie-up comes in the wake of similar agreements with AMUL, HUL, ITC, and P&G to support YSR Cheyutha beneficiaries in the state for support in dairy and retail business ventures.
YSR Cheyutha is a scheme that is specifically targeted towards the welfare of the women in the state. Under this scheme, financial assistance to the tune of Rs 18,750 will be given per beneficiary for the next four years to around 25 lakh women between the age group of 45-60 years, belonging to SC/ST/BC/minority communities. The scheme was launched by the chief minister Y.S. Jaganmohan Reddy on August 12.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.