Another Day in Paradise: Govt plans mega tourism event in J&K from April 11

The Ministry of Tourism is organizing a mega tourism promotion event in Srinagar "Tapping the Potential of Kashmir

Lieutenant Governor of the Union Territory of Jammu and Kashmir, Manoj Sinha and Union Minister of State for Tourism and Culture (Independent charge) Prahlad Singh Patel will address the delegates at the inauguration of the event.

The Ministry of Tourism, in association with the Tourism Department of Jammu Kashmir, Federation of Indian Chamber of Commerce and Industries (FICCI) and the Indian Golf Tourism Association (IGTA) is organizing this event from April 11-13, 2021.

The objective of the event is to showcase the myriad tourism products of the Union Territory of Jammu and Kashmir and promote tourism to Jammu and Kashmir as the destination for leisure, adventure, Eco, Wedding, films and MICE Tourism. Secretary Ministry of Tourism Arvind Singh and other senior officers of the Ministry will also be present on this occasion.

Several interesting programmes, discussion sessions, technical tours, exhibitions, interactions will form the part of the event including a technical visit to the Tulip Gardens for the delegates and a business to business (B2B) session wherein leading tour operators from other parts of India are expected to participate and interact with their counterparts in Jammu and Kashmir.

There will be presentations on the Tourism Potential of Jammu and Kashmir, address by senior government dignitaries including Arvind Singh, Secretary (Tourism), Ministry of Tourism and Sarmad Hafeez, Secretary- Tourism, Government of Jammu and Kashmir.

Plenary Sessions on April 12, 2021, will include four-panel discussions on the subjects, 'Taking Kashmir to the next level as a preferred tourist destination', 'Making Kashmir more eventful', Showcasing the Diverse Tourism Products of Kashmir'and 'Wazwan, Zaffran, and Shikara the story Continues...' and a 'Chai Pe Charcha' with Master Chef Pankaj Bhadouria.

The Department of Tourism, Government of Jammu and Kashmir will also organize a laser show at the famous Dal Lake followed by a cultural programme. A Golf tournament is also being organized at the picturesque Royal Springs Golf Course, Srinagar for important invitees including diplomats from Kenya, Vietnam and Georgia and other leading Golfers in the country.


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel