BARC measures TV viewership on behalf of broadcasters, advertisers and advertising agencies.
The alleged fake TRP scam came to light when ratings agency BARC filed a complaint through Hansa Research Group alleging that certain television channels were rigging TRP numbers. It was alleged that some families at whose houses metres for collecting data of viewership were installed were being bribed to tune into a particular channel.
Last week, Mumbai police commissioner Param Bir Singh had said that Republic TV and two Marathi channels -- Box Cinema and Fakt Marathi -- manipulated TRP for better advertisement revenue. Republic TV had rubbished Singh's claims.