Brand ISRO's hunt to attract young talent, win public endorsement

Caught in a moment where its significance on the national stage is rising, the Indian Space Research Organisation (ISRO) is stepping out of the laboratory to build a brand that attracts talent from the country’s A-listed institutions and resonates more soundly with people at large. The organisation says it will soon set up an incubation centre for space technology, adopt a more intensive school outreach programme and start a television channel dedicated to science and technology—all this in an effort to embed the ISRO identity deeper into the public consciousness. ISRO Cha.....

Key stories on business-standard.com are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.

Most Read

Top Stories

Markets

Companies

Opinion

Latest News

Todays Paper

News you can use

Outbrain