CBI takes over probe into UP-origin complaint of alleged TRP manipulation

Illustration: Ajay Mohanty

The CBI has registered an FIR into alleged manipulation of Television Rating Points (TRP) on the basis of a reference from the Uttar Pradesh Police, officials said on Tuesday.

The case, which was earlier registered at Hazratganj police station in Lucknow on a complaint of an advertising company promoter, was handed over to the CBI by the Uttar Pradesh Government, they said.

Taking prompt action, the CBI has registered an FIR against unidentified persons, they said.

The primary allegations relate to manipulation of TRPs on a payment, they said.

The CBI officials refused to give any further details.

TRP or Television Rating Points of a channel or programme are used to measure popularity by advertising agencies which affect pricing.

The points are calculated in India by Broadcast Audience Research Council (BARC) using a device installed in over 45,000 households across the country called "Bar-O-Meter".

The device collects data about a programme or channel watched by members of these household on the basis of which weekly ratings are issued hy BARC.

Recently, Mumbai police had registered a case of TRP manipulation following which the ratings were reportedly suspended by BARC.



Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel