While Indian AVGC professionals have provided backend support to foreign filmmakers, it was time they were involved in Indian projects too, Javdekar said.
"Now is the time to do more for our own film industry," he said, adding that AVGC could provide a new dimension to film-making.
The role of AVGC in entertainment gains importance as Indian telecom majors such as Reliance Jio
prepare to roll out 5G services by next year. The pandemic has already accelerated the growth of digital content and over-the-top (OTT) platforms, with Indian consumers increasingly turning to their smartphones for entertainment needs.
The scale and production value of Indian films has also grown over the last few years as consumers demand more immersive experiences, experts said. All this provided greater scope for the domestic AVGC sector to grow.
Amit Khare, secretary, Information and Broadcasting, clarified the government's stand on bringing digital content and news under the I&B Ministry during the summit.
"The idea behind the change, which was done in the month of November, was to bring online and offline content at one place. In the past, there have been discussions that online and offline content should not be treated differently. It was done in order to bring some sort of semblance between the two, " he said.
Khare also clarified that the government sought to play the role of a facilitator rather than a regulator to help the media and entertainment industry grow.
"The role of government in the industry is mostly as a facilitator. With a budget of around Rs 4,000 crores, the I&B Ministry is one of the smallest in terms of budget, but largest in terms of influence. And that influence comes only through the private sector. All the filmmaking in this country, except for a few films made by National
Film Development Corporation, is entirely private. All the channels, except for Prasar Bharti, are all private. Also, if you take the alternative platforms such as OTT, they are entirely private," he said.
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