The crime branch of Mumbai Police
on Thursday arrested a former CEO of the Broadcast Audience Research Council (BARC) from Pune district in the fake TRP scam, an official said.
Partho Dasgupta, the accused, is the fifteenth person to be arrested in the case related to alleged rigging of Television Rating Points (TRP) by some TV channels.
He was arrested by Crime Intelligence Unit (CIU) from the jurisdiction of Rajgad Police Station in Pune district and will be produced before a court here on Friday, the official said.
Earlier, the CIU had arrested former chief operating officer (COO) of BARC Ramil Ramgarhia in the case, among others.
Mumbai police began the probe after the BARC, a rating agency, filed a complaint about rigging of TRP by some channels.
TRP, measured by recording viewership data at sample households, is crucial as it helps TV channels attract advertisers.
It was alleged that some of these households were being bribed to tune into certain channels to ramp up their TRP.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.