While jewellers claim to have clocked a 15-20 per cent surge in sales on Dhanteras, a significant part of their volumes have come from orders that were made in advance for delivery today.
People looking for affordable options turn towards other invetment like silver coins. Khanna Gems Pvt Ltd Managing Director, Pankaj Khanna, said there is a "positive trend" in silver coin sales this time as buyers are preferring the white metal to gold, which is quite expensive."We are hopeful of crossing 100 kg silver coin sales through our online platform, up from 23 kg last Dhanteras," he said, adding that the company is selling hallmarked coins.
Dhanteras has traditionally been regarded as the most auspicious occasion for buying gold, silver and other metal products such as kitchenware. The day also sees heavy purchases of appliances and automobiles.
Traders also buy their accounting books on Dhanteras. On Diwali Day, they will mark these books with the swastika or some other auspicious symbol to signify the start of the new business year