In Pics: People across India celebrate Dhanteras 2019

Buying jewellery on Dhanteras

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People purchasing gold ornaments at UTZ Jewellery Shop. Photo: Kamlesh Pednekar

People across the nation are celebrating the auspicious occasion of 'Dhanteras'. The auspicious occasion, also known as Dhanatrayodashi or Dhanvantari Trayodashi, is the first day that marks the festival of Diwali in India. The day is considered extremely auspicious for making new purchases, especially of gold or silver articles, and utensils.

Advance orders keep sales alive on Dhanteras

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Photo: Kamlesh Pednekar

While jewellers claim to have clocked a 15-20 per cent surge in sales on Dhanteras, a significant part of their volumes have come from orders that were made in advance for delivery today.

 

ALSO READ: Advance orders for delivery add sparkle to jewellery sales this Dhanteras

People buy coins too

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Photo: Kamlesh Pednekar

People looking for affordable options turn towards other invetment like silver coins. Khanna Gems Pvt Ltd Managing Director, Pankaj Khanna, said there is a "positive trend" in silver coin sales this time as buyers are preferring the white metal to gold, which is quite expensive.

"We are hopeful of crossing 100 kg silver coin sales through our online platform, up from 23 kg last Dhanteras," he said, adding that the company is selling hallmarked coins.

Heavy demand for kitchenware too

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Women buying utensils in a market in Kolkata

Dhanteras has traditionally been regarded as the most auspicious occasion for buying gold, silver and other metal products such as kitchenware. The day also sees heavy purchases of appliances and automobiles.

Getting ready for Samvat 2076

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Traders buying business stationery at a market in Mumbai

Traders also buy their accounting books on Dhanteras. On Diwali Day, they will mark these books with the swastika or some other auspicious symbol to signify the start of the new business year


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