'Indian millennials feel having kids will affect quality of their holidays'

Image: Shutterstock
Even as culture and family matters hold importance for Indian millennials, 50 per cent of them feel having children will have a negative impact on the quality of their holidays, according to a survey.

"About 50 per cent of Indian millennials are worried about the impact of having children will have on the quality of their holidays," according to the Expedia Millennial Survey 2017.

The survey was conducted by online travel company Expedia.

It said overall 66 per cent millennials interviewed have registered with an online travel agency, of which 58 per cent registered to receive exclusive holiday discounts, 47 per cent to access booking information more easily and 46 per cent to get improved customer service.

The survey was conducted through a online questionnaire in November 2016 among 1,000 respondents in countries like UK, Germany, France, US, China, Australia, Brazil, South Korea, Italy, the Netherlands, New Zealand, Singapore, Malaysia, Japan, India, Hong Kong, Taiwan, Spain, Thailand, Mexico and Canada.

It was done among people in the age group of 16-64 years.

The survey revealed that 62 per cent booked their travel or holidays through an online travel agency, while 19 per cent did it directly through airline or hotel websites, 8 per cent over the phone and 7 per cent did it in an offline travel agency.

The motivation for last holidays for millennial was mostly to have break from work (50 per cent), while 48 per cent took it to find more excitement in life, reduce stress (46 per cent), fulfil their dreams of travelling to a new destination (42 per cent) and send quality time with their partner (36 per cent).

"Great deals and customisation are the keywords for millennial. Over 56 per cent register with online travel agencies to avail exclusive discounts and 47 per cent millennial do so to receive personalised packages and deals.

"They also eventually moving towards loyalty programmes, where 33 per cent have used loyalty points for bookings and over 45 per cent would like to use it in future," Expedia India Marketing Head Manmeet Ahluwalia said.

"Going against the popular fad of solo travel, the Indian millennials prefer to travel to spend quality time with family (50 per cent - multi-generational), partner (42 per cent), friends (37 per cent) and alone (7 per cent)," he added.

A majority of millennials in India would like to trot through Asia within the next 5 years, the survey found.

About 34 per cent millennials would like to travel to Asia, while 18 per cent to Europe, 14 per cent to the United States and 11 per cent to Australia, it added.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel